Tradeshow Photography

Tradeshow photography in Orlando, Florida keeps Gabe LeBlanc busy due to the vast number of venues for tradeshow events in the greater Orlando area. Disney and the other big resorts offer a haven of convention halls that are modular and can be altered in size to suite any major or small scale tradeshow.

When you are looking for the ideal professional photographer to photograph your trade show, it is a good idea to examine each tradeshow photographer’s portfolio. When you look at previous trade show images, you should ask yourself a few basic questions. Does the tradeshow photography look right for your event? Do the images look professional and have a compelling quality? How does the lighting impact the images and do the camera angles and image framings work make the images more impactful, more distracting or just plain vanilla?

The tradeshow photographer must be able to adapt to a myriad of complex lighting situations and use the right equipment and camera positions to ensure the client has useable images that make their event photographs pop off the page to impress their target audience.

In most cases, clients are looking for a commercial grade look that is also not spartan or stagnant. This requires the trade show photographer to get up close and intimate with the subject matter when it counts, while also ensuring there are enough wide angle photos to express a sense of scale when people pack into a auditorium or gather in large numbers. Some tradeshow locations offer very difficult lighting conditions, requiring a professional photographer to detect and adapt to color nuances that can potentially adversely impact the final images.

Tradeshow lighting requires the photographer to:

• Match the color temperature when necessary
• Be ready to overpower ambient light with professional grade strobes
• Push the right amount of light to flatter attendees, presenters, products, booths, etc.
• Make quick and critical judgements on the fly to find the best lighting solutions for a given scene

Locating camera positions that best showcase the venue to give the client the most impressive photos possible